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The Tipping PointMalcolm Gladwell
2000, Abacus, London
0349113467
259p.
A look at the sociology and psychology behind the reasons certain fads and other social phenomena become very popular.
This wasn't blow-your-mind amazing, but I enjoyed it. It is very well researched and written in an accessible language. It's quite good for pop-sociology.
Link to journal at bookcrossing
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