Tuesday, March 8, 2011

The Tipping Point by Malcolm Gladwell

The Tipping Point
Malcolm Gladwell
2000, Abacus, London

A look at the sociology and psychology behind the reasons certain fads and other social phenomena become very popular.

This wasn't blow-your-mind amazing, but I enjoyed it. It is very well researched and written in an accessible language. It's quite good for pop-sociology.

Link to journal at bookcrossing

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